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10 Brands Giving Back : Your Dollar Matters


As we continue to live in a time of a global health pandemic, with racial injustice everywhere, in a nation divided during one of the most important presidential elections of our time; many of us are realizing that there is power in DOING. We can make changes in the world with our voice and with our dollars. Consumers are shopping smarter and want to know what is behind the hearts of the brands they allow in their homes. These brands are fighting for the tomorrow they want with their business. No matter what your cause is, there is a brand to support it — so support them for a better tomorrow.

HANDBAG: Helping End Systematic Racism

Brand: Brandon Blackwood

About: This black owned brand celebrates quality artisanal skills from all over the world and the craftsmen behind them. Materials are always sourced responsibly. Products are then completed by exceptional fair-trade craftsmen in Asia, Europe, and the US. Unethical labor practices are never an option.

How They Give Back: They will be donating proceeds from this and all their ESR Totes to The Lawyers Committee For Civil Rights Under Law, a non-profit providing POC with pro-bono aid and legal council. What’s even better is that ZitSticka will donate 10% of Net Proceeds from PRESS REFRESH sales during launch week (Nov 2nd — Nov 9th) to the same organization!!

Product: ZitSticka x BB ESR Tote

Price: $55 [Buy Here]


MASCARA: Helping Fight Against Adult Illiteracy


Brand: Gray Lane Beauty

About: Gray Lane Beauty is a clean beauty brand offering mascara for every lashes needs. Their True to You promise includes Transparent Pricing, 100% Vegan, Cruelty Free Clean Formulas and Ever Fresh Effortless Renewals through their subscription model (stay sanitary when you get a new tube every 1- 3 months).

How They Give Back: $1 from every full size tube you purchase goes to BuildOn, an Adult Literacy Program. Breaking the cycle of poverty, illiteracy and low expectations through service and education.

Product: Full-Size Mascara (Available in: Volume, Curl, Lengthen or Extend)

Price: $20/each [Buy Here]


NAILS: Supporting Gender Expression & Freedom

Brand: We Are Fluide

About: We Are Fluide is a mission-driven beauty brand that creates vegan, cruelty-free and paraben-free cosmetics designed for all skin shades and gender expressions. They believe that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out.

How They Give Back: Through providing a platform and amplifying the voices of queer and gender expansive identities and through showcasing queer beauty, Fluide inspires others to create their identities on their own terms, opening up possibilities for everyone’s self-expression. Along with being a safe space and platform in the LGBTQ community they have contributed to organizations like the Marsha P. Johnson Institute — a nonprofit created to advocate for and amplify voices within the Black transgender community.

Product: 7-Free Polish In Gala Cafe

Price: $15 [Buy Here]



SHOES: Helping Families Adopt

Brand: Seecaas

About : Seecaas was created to bring a comfortable, feminine classic yet stylish shoe for everyday life. The Seecaas emblem embodies the adoption process and can be found incorporated through each of their products, because a portion of each purchase goes towards Seecaas’ Hope for Adoption Foundation’s grants to help families to adopt. This brand has heart and sole.

How They Give Back: A portion of all Seecaas sales go to giving grants to families to assist in helping them adopt. The family awarded the grant is not only given a monetary fund to help overcome the barriers of adopting, they are also given children clothes for their new addition. Grants are given out 2x a year.

Product: Ella Flats

Price: $150 [Buy Here]


WINE: Helping Close The Gender & Race Gap

Brand: McBride Sisters

About: Since 2005, The McBride Sisters’ mission has become clear — to transform the industry, lead by example, and cultivate community, one delicious glass of wine, at a time. The McBride Sisters Black Girl Magic wines have swept social media going viral with a major uptic during the Black Lives Matter movement.

How They Give Back: At its inception, “The McBride Sisters SHE CAN Professional Development Fund” was created in 2019 to promote the professional advancement of women in the wine industry in a concerted effort to help close the gender and race gap. In the first year, the fund awarded scholarships of nearly $40,000 to empower women to strive for change and to create opportunities for themselves and others, where there had not been before. #SheCanThrive 2020 Fund and Grant Program will help scale Black-women-owned businesses with a $10,000 investment in the areas of entrepreneurship that Black women find to be most challenging to fund.

Product: She Can 4-Pack Sampler

Price: $23.99 [Buy Here]

ACTIVEWEAR: Helping To Stop The Spread

Brand: IBKÜL

About: IBKÜL is a leader in the athletic apparel world and known for their patented IceFil technology that regulates your body temperature as you move, is moisture wick, UPF50+ protection and SUPER comfy. IBKÜL offers both men’s and women’s apparel and is available online at ibkul.com and on Amazon.

How They Give Back: IBKÜL includes a complimentary facemask with every order. Also throughout the pandemic IBKÜL has donated over 10K Masks to nurses on the frontline and women’s and men’s homeless shelters.

Product: IBKareFUL Convertible Mock

Price: $88 [Buy Here]


CANDLE: Fighting For Suicide Prevention

Brand: Malicious Women Company

About: Candles scented with sass! Woman owned company. Ethically made, hand-poured candles scented with custom fragrances and a touch of Maliciousness.

How They Give Back: The Malicious Women Co. have chosen the American Foundation for Suicide Prevention as a way to honor of the loss of their friend Laura to suicide and depression. They saw the need to help others affected by suicide and to fund programs to help them with grief and guilt. Their Mission is to give back in Laura’s memory. To Illuminate the Way…One Candle at a Time.

Product: I Am Stronger Than The Bullshit — Infused with “Overload & Fatigue” Scent: Just Peachy (Peaches & Cream)

Price: $20 [Buy Here]


CBD: Bettering The Lives & Wellness of WOC

Brand: BROWN GIRL jane

About: Luxury CBD Wellness + Beauty centering WOC

How They Give Back: Brown Girl Jane donates a portion of sales to a non-profit (currently : Black Women’s Health Imperative) that is aligned with their mission: bettering the lives and wellness of women of color. COVID-19 is disproportionately affecting Black women and their families and it is vital that we continue to support the mental and physical well-being of our tribe during this crisis. Black Women’s Health Imperative (BWHI) is a nonprofit organization created by Black women to help protect and advance the health and wellness of Black women and girls. For over 35 years, BWHI has been at the forefront of women’s health issues through health and educational initiatives and are continuing to provide vital support to black women as they navigate the stresses of these unprecedented times.

Product: Glow Luminous Facial Serum

Price: $68 [Buy Here]

HOME DECOR: Planting Trees For The Future

Brand: Jungalow

About: Jungalow started as a design blog in Justina Blakeney’s tiny, plant-filled living room back in 2009 and has since grown into a lifestyle brand and the go-to source for jungalicious design goods and inspiration. Their shop features signature Justina Blakeney Home and Jungalow collections designed in their Los Angeles studio as well as a curated ensemble of creative, colorful, modern goods from around the globe. They are also proud to offer an exclusive, rotating selection of high quality, limited edition art prints from an international group of female artists. This black owned brand is proudly ran by a diverse group of young women.

How They Give Back: Jungalow joined forces with Trees for the Future, an organization whose mission is to plant Forest Gardens to provide families with sustainable food sources, livestock feed, products to sell, fuel wood, and a 400% increase in their annual income in four years! For each product you purchase from Jungalow 2 trees are planted.

Product: Wallpaper

Price: $190/roll [Buy Here]

HAIR CARE: Empowering Women & POC

Brand: Pattern by Tracee Ellis Ross

About: PATTERN by Tracee Ellis Ross focuses on hair health & encourages each hair texture to take up as much space as it desires. In their vision statement they say : “May we support the curliest, coiliest & tightest of hair textures.” A strong and beautiful statement in the haircare space.

How They Give Back: As part of PATTERN’s everyday business, they proudly donate to a variety of organizations that empower women & people of color. Caring for & being involved in Black communities is embedded into the mission of our brand. To date, they have supported the following organizations as they help all fight for change: African American Policy Forum, Black Lives Matter, Color of Change, Equal Justice Initiative, NAACP Legal Defense Fund, & the United Way Worldwide COVID-19 Community Response & Recovery Fund.

Product: Wash & Go Bundle

Price: $69 [Buy Here]



Dig deeper into the brands you put your money in. You have the power to make changes every day with the products you purchase.


*This article originally was posted on Medium, CLICK HERE FOR MORE ON THE AUTHOR

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