Barbie Lagerfeld Launches Worldwide on September 29, 2014
Mattel, Inc. and KARL LAGERFELD today announced the official global launch date and retail availability of the highly-anticipated collector doll, Barbie Lagerfeld. The Platinum-label Barbie doll will be offered in limited quantities through exclusive retail channels including; NET-A-PORTER.COM, select KARL LAGERFELD retail stores, TheBarbieCollection.com, and Colette in Paris. The worldwide retail launch is set for Monday, September 29, 2014.
“We’re thrilled to introduce Ms. Barbie Lagerfeld to our customers around the world. She truly encapsulates Karl’s signature monochromatic look and is sure to become the perfect collector’s item,” says Alison Loehnis, President, NET-A-PORTER.COM. “We have enjoyed a wonderful relationship with both the Karl and Mattel teams and are delighted to be partnering on such a fun and fabulous collaboration.”
Taking inspiration from the designer’s signature style, Barbie Lagerfeld is dressed in the designer’s likeness with accents taken from the real KARL LAGERFELD line. Borrowing from Karl’s iconic silhouette, the doll wears a tailored black jacket, white high-collared men's shirt with French cuffs and black satin cravat finished off with fitted black jeans featuring the iconic all-over head print. The exclusive doll is adorned in accessories that include black fingerless gloves, sunglasses, black ankle boots and a black leather purse with silver metallic accents.
“We couldn’t be more excited about Barbie Lagerfeld – bringing together two of fashion’s most celebrated icons in such a legendary way has been an incredibly rewarding experience for all of us,” said Kim Culmone, Vice President Global Product Design, Barbie. “The doll is a true celebration of both fashion legends.”
The Platinum-label Barbie Lagerfeld doll will be available in limited quantities (only 999 dolls will be produced) for approximately $200 USD or €200 Euro.
Celebrating 55 years, Barbie doll’s famous face and head-turning style have made Barbie more than the most popular doll in the world - today Barbie is a worldwide fashion icon, pop culture princess and a global brand powerhouse. For more than five decades, Barbie has inspired girls of all ages to dream, discover and celebrate their girlhood - from fashion to fantasy - all in a world where anything is possible.
About Karl Lagerfeld
Under the creative direction of Karl Lagerfeld – one of the world’s most influential and iconic designers – his namesake fashion house represents a modern approach to distribution, an innovative digital strategy and a global 360-degree vision that reflects the designer’s own style and soul.
The DNA of the KARL LAGERFELD portfolio is rooted in Kreative, iconiK, Kool and accessible-luxe apparel and accessories. The fashion house produces ready-to-wear for men and women, watches, eyewear, footwear, plus an elaborate selection of bags and small leather goods. These collections are further complemented by LAGERFELD, a line of casual but refined urban menswear. In 2014, the portfolio will grew further with the addition of premium fragrances for men and women.
Creative to his core and passionately interested in the world around him, Karl Lagerfeld works with a variety of prestigious brands on high-profile projects. His collaborations have included designing S.T. Dupont, a footwear capsule collection for Melissa, and VIP helicopters for Augusta.
KARL LAGERFELD is distributed at select wholesale locations worldwide, and is continuously expanding its global retail presence to secure its position as one of the world’s leading lifestyle brands. Headquartered in Paris’ Saint-Germain-des-Prés district, the KARL LAGERFELD company has been in the portfolio of Apax Partners, a British investment fund, since 2006.
NET-A-PORTER.COM was launched in June 2000 and has since established itself as the world’s premier online luxury fashion destination. Presented in the style of a fashion magazine, NET-A-PORTER.COM features collections from over 350 of the world’s most coveted designers, including Saint Laurent, Isabel Marant, Alexander McQueen, Givenchy, Valentino, Gucci, Dolce & Gabbana and Stella McCartney. In 2013, NET-A-PORTER.COM added beauty as a new category. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to New York, London and Hong Kong), luxurious packaging and easy returns, NET-A-PORTER.COM offers an unparalleled shopping experience.