Technology Meets Stilettos

It’s a beautiful thing when fashion and technology come together. Shoes of Prey is just that. In 2009, this Australian based company came together with the idea that women should be able to find their perfect shoe.

Co-founder Jodie Fox created a vision from her own experiences with shoe shopping.

“I was solving a problem of my own. I'd always liked shoes, but I never loved them because I couldn't find exactly what I was looking for. Either it wasn't quite the right color, there was an embellishment I didn't like, not quite the right heel height. When I was traveling, in the same way that you find someone who will make a custom suit for you, I found someone with whom I could commission shoe designs. My shoe collection became really exciting, and my girlfriends asked me where I was getting my footwear. When I explained, they asked me to create shoes for them too. Concurrently, my two business partners Michael and Mike were at Google and they became really excited about the opportunities in online retail. We all came together and Shoes of Prey was born.”

This global retailer has expanded their online store into a store front for shoppers to physically see different styles, fabrics, and colors that can be incorporated into their own shoe creation. Recently they have expanded their growing shoe empire into the US where customers can find Shoes of Prey in various Nordstrom stores.

Design your perfect shoe online or at a Shoes of Prey store and in just five short weeks that pair of shoes will arrive at your doorstep.

For more information about the company visit and follow them on twitter or instagram @shoesofprey.

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