On October 19 in New York, KENZO x H&M made its runway debut with a spectacular show directed by fashion legend Jean-Paul Goude. The show brought dance, vibrance, and excitement...and showed us that fashion may be serious business, but it can still have a good time!
Guests were invited to experience the uniquely vibrant and playful energy of the KENZO x H&M collection designed by KENZO Creative Directors, Carol Lim and Humberto Leon. To the rhythm of a customized remix of “Express Yourself” by Sam Spiegel, dancers, beatboxers, whistlers and musicians came together to celebrate the beauty and power of individual expression. Through a unique choreography created by KENZO collaborator, Ryan Heffington the show cast presented the KENZO x H&M collection to an audience who experienced an inferno of playfulness, bold prints and vivid colors. As the show finished the celebration continued with a performance by rapper and surprise guest Ice Cube. The collection will be sold in over 250 selected H&M stores worldwide, as well as online, on November 3.
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