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Dos Equis' Mercado : Spice Up Yo' Cinco

April 28, 2017

We had the chance last night to enjoy the unmistakable bustle of a Mexican street market (right in the middle of NY!)– the sights, sounds, and tastes...All thanks to Dos Equis! From mingling with The Most Interesting Man in the World to enjoying the set from legendary DJ Questlove, the event showcased how Dos Equis is encouraging drinkers to “Spice Up Their Cinco” this year. And we must say we are ready to add the spice sooner rather than later so join us! See below for how add some more spice to your life!


About Spice Up Your Cinco:

This Cinco de Mayo, Dos Equis is celebrating 120 years of the brand’s heritage and the Mexican spice of life by encouraging fans to ‘Spice Up Their Cinco’ and trade in their sombreros and maracas to seek the adventurous side of the holiday:

  • NEW COMMERCIAL: Through May, the “Spice Up Your Cinco” campaign features a new “Most Interesting Man in the World”commercial.

  • WIN A TRIP TO THE BREWERY: Everyday leading up to Cinco de Mayo, fans nationwide will have the chance to win daily prizes and a grand prize vacation to Mexico, including an exclusive tour of the Dos Equis Brewery. Consumers can enter by texting XXCINCO to 88500 for a chance to win

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