Dos Equis' Mercado : Spice Up Yo' Cinco
About Spice Up Your Cinco:
This Cinco de Mayo, Dos Equis is celebrating 120 years of the brand’s heritage and the Mexican spice of life by encouraging fans to ‘Spice Up Their Cinco’ and trade in their sombreros and maracas to seek the adventurous side of the holiday:
NEW COMMERCIAL: Through May, the “Spice Up Your Cinco” campaign features a new “Most Interesting Man in the World”commercial.
WIN A TRIP TO THE BREWERY: Everyday leading up to Cinco de Mayo, fans nationwide will have the chance to win daily prizes and a grand prize vacation to Mexico, including an exclusive tour of the Dos Equis Brewery. Consumers can enter by texting XXCINCO to 88500 for a chance to win