10 Brands to Watch Out For at Miami Swim Week

Miami Swim Week always serves up a bevy of enviable parties, runway shows and events and this season is no exception. We combed through the calendars to find the brands you need to start following right now hosting events for the hottest names in swimwear.

Mimi the Label


Inspired by the powerful women in their lives, Katherine Newman and Haley Arias are launching their new swimwear line serendipitously named after their grandmothers, MIMI the label.

Event: Mimi the Label Breakfast

Date/Time: Friday, July 13th 2018 at 10 a.m.

Location: 1 Hotel South Beach

2341 Collins Avenue

Miami Beach, FL 33139

Unify the Ties


Designer Taylor Callinan combines her love for art and fashion with Unify the Ties. The line speaks to women who are unwilling to compromise their individuality.

Event: Speakeasy (Invite Only)

Date/Time: Saturday, July 14th 2018 11 a.m. to 3 p.m.

Location: Boulan Hotel, Penthouse Suite.

2000 Collins Ave

Collins Ave, Miami Beach, FL 33139

Request Invite: swimweekspeakeasy@theriviereagency.com



Inspired by the California beach culture, designer Chelsea Bell created Stone Fox Swim. Since its inception it has had a cult-like loyal following, and this will be their first runway show at Miami Swim Week.

Event: Runway Show

Date/Time: Saturday, July 14th @ 5pm

Location: The Nautilus Hotel

1825 Collins Ave

Miami Beach, FL 33139

Request Invite: stonefoxswim@bollare.com



O’Neill is one of the leaders in beach lifestyle sportswear. Created to make any water activity comfortable yet fashionable.

Event: O’Neill in Miami Welcome Brunch

Date/Location: Saturday, July 14th from 10 a.m. to 12 p.m.

Location: The Bazaar at the SLS Hotel.

The Bazaar at the SLS Hotel

1701 Collins Ave suite 100

Miami Beach, FL 33139

Request Invite: Maria@sassmarque.com

Free Bella Swimwear


Free Bella celebrates and inspires a sustainable lifestyle through fashion. Designed and manufactured carefully in downtown LA to ensure minimal impact on Mother Nature.

Event: Free Bella Cocktail Party

Date/Time: July 13th from 6 to 9 PM. Email to request invite.

Location: Kaskades South Beach

300 17th St

Miami Beach, FL 33139



UK based brand Gymshark is the fastest growing workout apparel brand celebrating the launch of their first-ever swim collection at Miami Swim Week.

Event: Gymshark Pool Party

Date/Time: Friday, July 14th @ 1pm-4pm

Location: Shore Club Hotel, Penthouse Suite

1901 Collins Avenue

Miami Beach, Florida 33139

Request Invite: gymshark@bollare.com



RVCA transcends the traditional boundaries of sports apparel is launching their sport collection giving you something to wear while you work on your swim body.

Event: RVCA Women’s Sport Collection Launch

Date/Time: Sunday July 15th @ 11:30

Location: Sobekick Boxing Gym

1860 West Ave

Miami Beach, FL 33139

Request Invite: RVCA@bollare.com



Solkissed Swimwear designed by Alejandra Boggiano merges her latin-roots in Peru with love of the beach. After focusing on the Latin America market for two years, they will be taking the US market by storm starting with a brunch during Miami Swim Week.

Event: Solkissed Official Brunch

Date/Time: Friday, July 13th @ 2p.m.

Location: Malibu Farm Restaurant at Nobu Hotel South Beach

4525 Collins Ave,

Miami Beach, FL 33140

Request Invite: ale@Solkissed.com

LaHana Swim


LaHana Swim highlights Australia’s love for the sun and salt, through its minimalistic design. Aimed at making women feel like warriors in luxurious fabrics, and exotic tones.

Event: LaHANA Swim Runway Show

Date/Time: Saturday, July 14th @ 9p.m.

Location: Loews Hotel

1601 Collins Ave

Miami Beach, FL 33139

Request Invite: RSVP@24-Group.com

Heidi Klum Swim


Heidi Klum Swim was created with the modern woman in mind. Highlighting versatility in the design and vibrance in the tones to make any woman feel their best, no matter where they are.

Event: Heidi Klum Swim Ocean Drive 2018 Swim Cover Party

Date/Time: Thursday, July 12th @ 8p.m.-10p.m.

Location: Surfcomber Hotel Miami Beach

1717 Collins Avenue

Miami Beach FL 33139

Request Invite: Nicole.Sidrane@bendon.com

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